Bass Diffusion Model

Predict Your Product's Growth Trajectory

The Bass Diffusion Model has been the gold standard for forecasting new product adoption since 1969. Know exactly when your product will hit peak sales and market saturation.

Peak Timing When sales peak

Growth Curves S-curve forecasts

Market Size Total potential

Saturation 90% adoption time

F(t) = [1 - e^-(p+q)t] / [1 + (q/p)e^-(p+q)t]

⚡ How It Works

⚙️

Set Parameters

p, q, market size

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Run Model

Instant forecast

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🎯

Plan

Strategic insights

Used to forecast 200+ product categories

From smartphones to pharmaceuticals

📦 What You Get

✓ Interactive Web Tool ✓ Comprehensive Manual ✓ Industry Benchmarks ✓ Export to CSV/PNG

🏢 Applications

New Product Launch Demand Planning Market Entry Technology Adoption Investment Analysis

Ready to Forecast Your Product's Future?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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