Customer Acquisition Cost Calculator

Measure What Matters for Growth

Calculate CAC, payback periods, and LTV ratios to understand the true cost and value of your customer acquisition efforts. Make data-driven decisions about marketing spend.

Blended CAC Total acquisition cost

Channel CAC Per-channel efficiency

Payback Period Months to recover CAC

LTV:CAC Ratio Unit economics health

📊 Key Metrics Calculated

CAC = Total Spend / New Customers

The fundamental acquisition efficiency metric

Customer Acquisition Cost	Per customer
CAC Payback Period	In months
Customer Lifetime Value	Total value
LTV:CAC Ratio	Target: 3:1+
Channel-Specific CAC	Per channel

Companies with LTV:CAC > 3:1 grow 2.5x faster

Unit economics drive sustainable growth

🎯 Why Track CAC?

Budget Allocation Channel Optimization Investor Reporting Growth Planning

💼 Ideal For

SaaS Companies E-commerce Subscription Services D2C Brands B2B Sales Marketplaces

📦 What You Get

Web-Based Calculator CSV Data Import Channel Comparison Visual Charts Export Reports

Optimize Your Customer Acquisition

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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