Product Cannibalization Analyzer

Know Your Real Growth

Launch new products with confidence. Understand exactly how much revenue comes from new customers versus internal switching, and calculate the true profitability of your portfolio expansion.

Cannibalization Rate % from existing products

Net Incremental True new revenue

Margin Impact Profit-weighted analysis

Break-Even Rate Maximum acceptable cannib.

= Key Calculations

Cannibalization Rate

Lost Sales / New Product Sales x 100

Net Incremental Sales

New Sales - Cannibalized Sales

Break-Even Rate

New Margin / Existing Margin x 100

30-50% is typical for line extensions

Higher rates may be strategic if protecting share

+ What You Get

Source of Volume Analysis Margin-Weighted Impact Break-Even Calculator Product-Level Details Visual Charts CSV Export

? Use Cases

Launch New product intro

Extend Line extensions

Upgrade Version upgrades

CPG Tech Retail SaaS

Optimize Your Product Portfolio

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA | #4 UG Marketing

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