⚡ How It Works
Define
Demand & costs
→
Select
Channel type
→
Optimize
Instant results
Double marginalization reduces profits 25%+
Understand and mitigate channel inefficiency
Model wholesale and retail pricing across distribution channels. Compare vertically integrated, cost-plus, and strategic retailer scenarios to maximize producer profits.
Demand & costs
Channel type
Instant results
Understand and mitigate channel inefficiency
Dr. Koray Cosguner
Founder & Principal Consultant
Associate Professor of Marketing