Conjoint Analysis Design Tool

Reduce Survey Fatigue, Maximize Insights

Generate statistically efficient fractional factorial designs for conjoint studies. Transform hundreds of product combinations into a manageable set of profiles for respondent evaluation.

Fractional Design Reduced profile set

Full Factorial All combinations shown

Dummy Coding Analysis-ready matrix

R Script Export Reproducible research

Example: 4 Attributes, 108 -> 9 Profiles

#	Brand	Price	Size	Color
1	Apple	$999	Small	Black
2	Apple	$1199	Medium	Silver
3	Apple	$1399	Large	Gold
4	Samsung	$999	Medium	Gold
5	Samsung	$1199	Large	Black
6	Samsung	$1399	Small	Silver
7	Google	$999	Large	Silver
8	Google	$1199	Small	Gold
9	Google	$1399	Medium	Black

⚡ How It Works

📝

Define

Add attributes & levels

→

⚙

Generate

Click one button

→

📊

Export

Copy to Excel or R

Conjoint analysis can increase product success rates by 20-30%*

Make data-driven product decisions

★ Key Benefits

✓ Reduce full factorial to efficient subset
✓ Powered by R's proven conjoint package
✓ Instant dummy-coded design matrix
✓ One-click Excel compatibility
✓ Reproducible R script export

🏢 Who Uses This

Product Managers Market Researchers Pricing Analysts Brand Strategists Academics

Ready to Optimize Your Conjoint Study?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA | #4 UG Marketing (U.S. News)

Request Demo