Conjoint Analysis Simulator

See How Products Will Compete

Use part-worth utilities from conjoint analysis to simulate market share scenarios. Test different product configurations and pricing strategies before going to market.

Market Shares Logit choice model

What-If Analysis Compare scenarios

Multiple Models Logit, First Choice, BTL

Visual Reports Charts & exports

⚡ How It Works

📈

Input

Part-worths

→

🔧

Configure

Products

→

🎯

Simulate

Translate conjoint insights into market predictions

Make data-driven product decisions

📦 What You Get

Interactive web-based simulator
Multiple choice models (Logit, First Choice, BTL)
What-if scenario comparison
CSV import for part-worth utilities
Export charts and data reports
Comprehensive user documentation

🏢 Who Uses This

Product Managers Market Researchers Pricing Teams Strategists

Ready to Simulate Your Market?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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