Design strategic decoy products that shift customer choice toward your target offering using behavioral economics principles
In competitive markets, customers often struggle to choose between options, leading to decision paralysis or random selection. Traditional pricing strategies focus on direct competition, missing the opportunity to strategically guide customer preferences.
The Decoy Effect Designer uses proven behavioral economics principles to create strategically positioned decoy products that make your target offering more attractive without direct price competition.
Create a decoy that is clearly inferior to your target on all dimensions, making the target the obvious choice. Most effective when target and competitor are similar in value proposition.
Position a decoy to make your target the "middle option" between extremes. Appeals to risk-averse customers who avoid extreme choices.
Design subscription plans where the middle tier becomes the obvious best value, increasing average revenue per user.
Add strategic product variants that boost sales of high-margin items without cannibalizing existing offerings.
Position menu items to guide diners toward higher-margin dishes through strategic decoy placement.
Optimize shelf placement and product mix to increase sales of target SKUs through comparison effects.
Access the Decoy Effect Designer and start increasing your target product's market share today.