Marketing Intelligence & Analytics for Optimal Wins
Tool #49
Revenue Management Suite

Hotel Revenue Management Tool

Optimize hotel pricing with intelligent occupancy-ADR trade-offs, event-based demand modeling, and displacement analysis for maximum RevPAR.

8-15%
RevPAR Improvement
Daily
Rate Recommendations
Real-time
Displacement Analysis

Key Capabilities

Dynamic Rate Optimization

Automatically calculate optimal daily rates based on demand forecasts, day-of-week patterns, and special events.

Calendar Rate View

Visual calendar showing recommended rates, expected occupancy, and event impacts for easy planning and communication.

Displacement Analysis

Evaluate group booking requests against potential transient revenue to make informed acceptance decisions.

Competitive Positioning

Monitor and adjust rates relative to competitive set ADR to maintain optimal market position.

Business Benefits

1

RevPAR Maximization

Balance occupancy and rate to optimize revenue per available room

2

Event Revenue Capture

Automatically increase rates during high-demand periods and events

3

Group Decision Support

Data-driven analysis for accepting or declining group bookings

4

Length-of-Stay Insights

Understand booking patterns to optimize inventory controls

Industry Applications

Full-Service Hotels
Boutique Properties
Resort Operations
Revenue Managers
Hospitality Consultants
Hotel Management Companies

Output Metrics

$
RevPAR
%
Occupancy
$
Optimal ADR
+/-
Displacement Impact

Maximize Your Hotel Revenue

Transform your pricing strategy with data-driven rate optimization and demand forecasting.

Kelley School of Business Indiana University