Price Bundling Analyzer

Find Your Optimal Bundling Strategy

Compare pure bundling, mixed bundling, and component pricing to identify the profit-maximizing approach for your product portfolio.

Strategy Comparison Side-by-side profit analysis

Optimal Price Profit-maximizing bundle price

Cannibalization Impact on individual sales

Customer Welfare Consumer surplus analysis

$42K

Component Pricing

$51K

Pure Bundling

$58K

Mixed Bundling

📦

Sell each product separately at standalone prices. Baseline for comparison.

🎁

Products only available as a bundle. Captures high total-WTP customers.

🌟

Bundle + individual options. Maximum flexibility and often highest profit.

Bundling can increase profits 10-30%*

Over component pricing when WTP correlation is moderate

✓ Web-Based Tool ✓ Multi-Product Support ✓ WTP Simulation ✓ Profit Optimization ✓ User Manual ✓ Export to CSV

💻 SaaS Feature Bundles

🛒 Retail Product Sets

🍔 Restaurant Combos

📚 Publishing Packages

🎥 Media Subscriptions

🛠 Service Packages

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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