Price Elasticity Calculator

Understand How Price Changes Affect Demand

Enter your before-and-after price and quantity data to calculate Price Elasticity of Demand (PED), Revenue Elasticity, and Profit Elasticity. Get instant strategic insights on how to optimize your pricing decisions.

Demand Elasticity Customer sensitivity

Revenue Elasticity Top-line impact

Profit Elasticity Bottom-line impact

Tension Analysis Strategic trade-offs

PED = %DQ / %DP

Price Elasticity of Demand

Elastic: |PED| > 1 | Inelastic: |PED| < 1

Measures how quantity demanded responds to price changes

* How It Works

Enter Data

Before & after prices

Add Costs

Variable cost per unit

Analyze

Get insights

Know Your Elasticity = Smarter Pricing

Companies that measure elasticity make 2-4% more profit on average

+ Key Benefits

Three elasticity metrics - demand, revenue, and profit sensitivity
Financial comparison - see revenue and profit before vs. after
Tension analysis - understand price vs. volume trade-offs
Strategic insights - plain-English interpretation of results
No complex math - just enter your data and get answers

# Ideal For

Price Changes Promotions A/B Tests Market Analysis

Ready to Measure Your Elasticity?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA | #4 UG Marketing (U.S. News)

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