Price Waterfall Analysis

From List Price to Pocket Price

Track every discount, deduction, and cost that erodes your prices. Identify hidden margin leaks and optimize your pricing strategy with clear, actionable insights.

Pocket Price True realized price

Pocket Margin Real profitability

Revenue Leakage Total value erosion

Discount Depth By category analysis

📊 The Price Waterfall

$ List Price (Starting Point)

- Volume Discounts

- Promotional Discounts

- Payment Term Discounts

= Invoice Price

- Rebates & Incentives

- Freight & Distribution

- Returns & Allowances

= Pocket Price (Reality)

20-40% of revenue leaks between list and pocket price

Most companies don't know their true pocket price

🎯 What You'll Discover

Your true pocket price after all deductions
Which discounts erode the most value
Hidden costs eating into margins
Customer and channel profitability gaps
Opportunities to recover lost revenue

🏢 Industries We Serve

Manufacturing Distribution CPG / FMCG B2B Services Industrial Healthcare

📦 What's Included

Interactive Web Tool CSV Data Import User Manual Sample Datasets

Stop Leaving Money on the Table

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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