Pricing Audit Checklist

Diagnose Your Pricing Capabilities

A comprehensive self-assessment tool covering 8 critical pricing dimensions with 40 evaluation criteria. Get an instant maturity score and actionable recommendations.

Dimensions Assessed

Evaluation Criteria

Minutes to Complete

A-F

Maturity Grade

Assessment Dimensions

1 Pricing Strategy

2 Cost Structure

3 Competitive Position

4 Value Perception

5 Price Execution

6 Discount Management

7 Governance

8 Analytics

⚡ How It Works

📋

Assess

Rate 40 criteria

→

📊

Score

Weighted analysis

→

🎯

Act

Get recommendations

Companies with mature pricing earn 2-7% higher margins

Source: McKinsey Pricing Practice

📦 Key Benefits

Identify pricing capability gaps across all dimensions
Benchmark against industry standards
Prioritized recommendations by impact
Track improvement over time
Executive-ready scoring and reports

🏢 Ideal For

B2B B2C SaaS Manufacturing Services

Ready to Assess Your Pricing?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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