Private Label Gap Analyzer

Optimize National Brand vs Private Label Pricing

Find Your Optimal Price Gap

Model how customers switch between national brands and private label at different price gaps. Maximize category profit by finding the sweet spot.

Optimal Gap Profit-maximizing spread
Switching Curve Share vs gap model
Share Forecast NB vs PL predictions
Profit Impact Category-level analysis
Switching Curve Analysis 0% 50% 100% 15% 25% 35% 45% Optimal National Brand Private Label

⚡ How It Works

📊

Input

Prices & shares

→
📈

Model

Switching behavior

→
🎯

Optimize

Find best gap

Private label share growing 2-3x faster than national brands

Get your gap strategy right

📦 What You Get

Switching Curve Chart Gap Scenario Table Profit Optimization CSV Export

🏢 Who Uses This

Retail Pricing Category Managers Private Label Teams Brand Managers Trade Marketing

Master the NB/PL Balance

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business
#1 Online MBA · #4 UG Marketing (U.S. News)
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