Promotion Optimizer

Maximize ROI on Every Promotion

Know Your True Promotional Lift

Upload your promotion history, and instantly calculate ROI, identify stockpiling effects, and discover your break-even promotional depth.

Promo ROI True profit impact
Efficiency Score Real vs artificial lift
Break-Even Depth Minimum discount needed
Post-Promo Dip Forward buying impact
Pre Promo Post Post+1 Norm 0 500 1000 Baseline +80% Lift Dip Promo Period Post-Promo Dip Baseline

📈 Key Metrics Calculated

ROI Promotion Return
Lift % Volume Increase
Efficiency True Incremental

Core Formulas

ROI = (Inc. Profit - Promo Cost) / Promo Cost
True Inc. = Lift - Stockpiling - Cannibalization
Efficiency = True Incremental / Total Lift

📦 What You Get

Web-Based Tool ROI Calculator Efficiency Scoring Break-Even Analysis Export to CSV Visual Charts
20-50% of promo lift is often stockpiling*

Identify true incremental demand

⚡ How It Works

  1. Upload your promotion history CSV
  2. Map columns to required fields
  3. Analyze with one click
  4. Export results and charts

🏢 Who Uses This

CPG Brands Retail Chains Category Managers Trade Marketing Revenue Management

Ready to Optimize Your Promotions?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business
#1 Online MBA · #4 UG Marketing (U.S. News)
Request Demo
*Source: Industry research on promotional effectiveness | © 2026 MIAOW LLC. All Rights Reserved.