⭐ The 10 Dimensions
1. Perceived Substitutes
Alternative awareness
2. Unique Value
Differentiation strength
3. Switching Costs
Lock-in & barriers
4. Difficult Comparison
Price transparency
5. Price-Quality Effect
Price as quality signal
6. Expenditure Effect
Budget impact
7. End-Benefit Effect
Outcome criticality
8. Shared-Cost Effect
Third-party payment
9. Fairness Effect
Price perception
10. Inventory Effect
Stockpiling ability
📦 Key Benefits
- No data required - Use expert judgment when historical data is unavailable
- Fast assessment - Complete analysis in under 5 minutes
- Academically grounded - Based on 40+ years of pricing research
- Customizable weights - Adjust dimension importance for your context
- Clear interpretation - Instant guidance on pricing strategy
💼 Use Cases
New Product Launch
Price Increase Planning
Competitive Analysis
Sales Training
Market Entry
Product Differentiation