Trade Promotion Analyzer

Know Your Promotion ROI

Decompose trade promotion results into true incremental sales, borrowed sales, and cannibalization. Make data-driven decisions about promotion investments.

Promotion ROI Investment return

Incremental Lift True new demand

Borrowed Sales Forward pull effect

Cannibalization Portfolio impact

⚡ How It Works

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Input Data

Prices & sales

→

🔍

Decompose

Break down lift

→

💰

ROI

True profitability

Only 16% of trade promotions are profitable*

Know which ones work for you

📦 What You Get

Waterfall Decomposition ROI Calculator Baseline Analysis CSV Export

🏢 Who Uses This

CPG Brands Retail Buyers Trade Marketing Category Managers Revenue Growth

Stop Guessing About Promotions

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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