Unit Economics Calculator

Visualize Profitability Per Unit

Input your costs and revenue data, and instantly see contribution margins, LTV:CAC ratios, and payback periods that drive sustainable growth.

Contribution Margin Revenue minus variable costs

LTV:CAC Ratio Customer value vs. acquisition

Net Margin % True profit per unit

Payback Period Time to recover CAC

Revenue

$100

- Variable Costs

-$40

= Gross Profit

$60

- Operating Exp

-$24

= Net Profit

$36

📊 Key Metrics Calculated

60%

Gross Margin

36%

Net Margin

4.8:1

LTV:CAC

$864

LTV

5 mo

Payback

$100

MRR/Customer

LTV:CAC 3:1 = Healthy SaaS Business*

Benchmark your unit economics against industry standards

⚡ How It Works

📝

Input

Enter unit metrics

→

⚙

Calculate

Instant analysis

→

📈

Visualize

See the breakdown

🎯 Who Uses This

SaaS Founders CFOs & Finance Teams Investors Product Managers E-commerce DTC Brands

Ready to Understand Your Unit Economics?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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