Van Westendorp Price Sensitivity Meter

See Exactly Where to Price

Survey your customers with 4 simple questions, upload the data, and instantly discover the price point with minimum customer resistance.

Optimal Price Minimum resistance

Price Range Acceptable band

Quality Floor "Too cheap" threshold

Price Ceiling "Too expensive" limit

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4 price questions

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Drop your CSV

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Instant results

1% price improvement = 8–11% profit increase*

Pricing research that pays for itself

✓ Web-Based Tool ✓ 20-Page User Manual ✓ Sample Datasets ✓ Survey Templates

SaaS CPG Professional Services Healthcare Retail

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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