Koray Cosguner

Koray Cosguner

Associate Professor of Marketing
John Rau KSB Faculty Fellow

I stand at the intersection of marketing, economics, and psychology, leveraging rigorous quantitative methods to decode the complexities of consumer decision-making. My research transforms deep behavioral insights into high-impact firm strategies, optimizing pricing architectures and strategic levers across product, promotion, and placement.

An expert in structural modeling, reduced form estimation, and causal inference, I address critical business challenges ranging from dynamic pricing algorithms to developing advanced decision support systems for firms' email marketing decisions. My scholarship is consistently published in the field's premier outlets, including Marketing Science, Journal of Marketing Research, Management Science, and Journal of Retailing.

CV Google Scholar ResearchGate IU Faculty Profile

Academic Background

Education
  • Ph.D. in Marketing
    Washington University in St. Louis, 2013
  • M.A. in Economics
    Koç University, 2008
  • B.S. in Industrial Engineering
    Bilkent University, 2004
Research
Topics Studied Empirical Industrial Organization, Switching and Staying Costs, Decoy Effect, Static and Dynamic Pricing, Retail Distribution, Firm Competition, New Product Diffusion, E-mail Marketing, Emerging Markets, Product Packaging, Local Economy.
Methods Used Causal Inference Models, Static and Dynamic Structural Models, Choice Models, Count Models, Hazard Models, Diffusion Models, Hidden Markov Models, Copula Models, Game Theory.
Teaching
Indiana University
  • Pricing Management
  • Performance Driven Pricing
  • Marketing Analytics
  • Empirical Modeling Seminar
Georgia State Univ.
  • Marketing Research
  • Direct Marketing
  • Structural Modeling Seminar
Service & Awards
  • IU Trustee's Teaching Award
    Indiana University (2024)
  • Track Chair
    Winter AMA (2023, 2024) - AI & Big Data
  • Ad-Hoc Reviewer
    Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Production and Operations Management, Information Systems Research, Journal of the American Statistical Association, Journal of Business Research.