Koray Cosguner

I stand at the intersection of marketing, economics, and psychology, leveraging rigorous quantitative methods to decode the complexities of consumer decision-making. My research transforms deep behavioral insights into high-impact firm strategies, optimizing pricing architectures and strategic levers across product, promotion, and placement.

An expert in structural modeling, reduced form estimation, causal inference, experiments, and game theory, I address critical business challenges that range from dynamic pricing algorithms and retail distribution strategies in emerging markets to advanced decision support systems for firms' email marketing decisions.