Gabor-Granger Price Analysis
Find the price point that maximizes revenue and profit by analyzing how customer interest changes at different prices
- Results may contain errors. The output from this tool may be inaccurate, incomplete, or incorrect. Users should independently verify all results.
- No warranty. This tool is provided "as is" without any warranty of any kind.
- User assumes all risk. Users assume full responsibility for reviewing and validating any output.
Enter Price Data
Enter the prices you tested and the percentage of customers willing to buy at each price
- Aggregated Data: Price points with % willing to buy at each price (e.g., "$30, 65%"). This is common when you've already summarized survey results.
- Raw WTP Data: Individual respondent maximum willingness-to-pay values (e.g., "$30, $45, $50..."). The tool will calculate the demand curve and find the continuous optimal price—not limited to discrete price points.
| Price Point | Purchase Intent (%) | |
|---|---|---|
If provided, the tool will find both revenue-maximizing and profit-maximizing prices
Required Data Format
Your CSV should contain columns for price points and purchase intent percentages:
| Column | Description | Example Values |
|---|---|---|
| price | The price point tested | 19.99, 24.99, 29.99 |
| purchase_intent | Percentage of respondents willing to buy | 85, 70, 55 |
Click to upload or drag and drop
CSV files only (max 10MB)
Data Preview
Map Your Columns
Column containing price points
Column containing purchase intent percentages
Enter to calculate profit-maximizing price
Enter numeric values only. Currency symbols will be ignored.
For profit optimization
Required Data Format
Your CSV should contain a column with individual WTP (willingness-to-pay) values:
| Column | Description | Example Values |
|---|---|---|
| wtp | Each respondent's maximum willingness-to-pay | 30, 45, 50, 35, 40 |
Tip: Download WTP data directly from the Survey Admin tool
Click to upload or drag and drop
CSV files only (max 10MB)
Data Preview
Analysis Results
Your best price point based on the balance between price and customer demand
Detailed Results by Price Point
| Price Point | Purchase Intent (%) | Revenue Index | Price Elasticity |
|---|
* Indicates revenue-maximizing price point
How to Interpret These Results
- Optimal Price: The price that generates the most potential revenue by balancing what you charge with how many customers will buy.
- Revenue Index: Shows relative revenue potential at each price. Higher numbers mean better combinations of price and demand.
- Price Elasticity: Shows how much demand drops when prices rise. Below -1 means customers are very price-sensitive.
- Strategy tip: Price slightly below optimal if you want to grow market share, or slightly above if maximizing profit margin is your priority.