Gabor-Granger Price Analysis
Find the price point that maximizes revenue and profit by analyzing how customer interest changes at different prices
Disclaimer
- Results may contain errors. The output from this tool may be inaccurate, incomplete, or incorrect. Users should independently verify all results.
- No warranty. This tool is provided "as is" without any warranty of any kind.
- User assumes all risk. Users assume full responsibility for reviewing and validating any output.
📧 Report issues: If you encounter any issues, problems, or errors while using this tool, please contact Dr. Cosguner at kcosgun@iu.edu so they can be resolved promptly.
Enter Price Data
Enter the prices you tested and the percentage of customers willing to buy at each price
How Gabor-Granger Works
Survey respondents are shown a price and asked if they would buy. By testing multiple prices, you can build a demand curve and find the price that maximizes revenue (Price × Purchase Intent). Typically 5-10 price points are tested.
Enter numeric values only. Currency symbols will be ignored.
For profit optimization
Required Data Format
Your CSV should contain a column with individual WTP (willingness-to-pay) values:
| Column | Description | Example Values |
|---|---|---|
| wtp | Each respondent's maximum willingness-to-pay | 30, 45, 50, 35, 40 |
Click to upload or drag and drop
CSV files only (max 10MB)
Data Preview
Analysis Results
Your best price point based on the balance between price and customer demand
Revenue-Maximizing Price
-
Best price for revenue
Maximum Revenue Index
-
Price × Intent
Purchase Intent
-
At revenue-max price
Detailed Results by Price Point
| Price Point | Purchase Intent (%) | Revenue Index |
|---|
* Indicates revenue-maximizing price point
How to Interpret These Results
- Optimal Price: The price that generates the most potential revenue by balancing what you charge with how many customers will buy.
- Revenue Index: Shows relative revenue potential at each price. Higher numbers mean better combinations of price and demand.
- Strategy tip: Price slightly below optimal if you want to grow market share, or slightly above if maximizing profit margin is your priority.