⚡ How It Works
Input
Pre/post data
→
Model
Synthetic control
→
Measure
Causal effect
Correlations mislead; causation informs*
Make decisions based on true impact
Measure causal impact of price changes. Use synthetic control and diff-in-diff methods to isolate the true effect of your interventions.
Pre/post data
Synthetic control
Causal effect
Make decisions based on true impact
Dr. Koray Cosguner
Founder & Principal Consultant
Associate Professor of Marketing