Analytics Tools Catalog

100+ proprietary pricing and marketing analytics tools. Used in our consulting engagements and executive training programs.

Pricing Research

7 tools
Survey Research

Van Westendorp PSM

Find your optimal price range using the Price Sensitivity Meter. Upload survey data to discover where customers see value.

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Survey Research

Gabor-Granger Analyzer

Estimate demand at different price points using direct survey responses. Find revenue-maximizing prices fast.

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Assessment

QEAT Tool

Qualitative elasticity assessment when you don't have hard data. Rate 10 factors to estimate price sensitivity.

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Assessment

Pricing Capability Assessment

Score your organization's pricing maturity across 11 dimensions. Identify gaps and prioritize improvements.

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Assessment

Pricing Power Assessment

Evaluate your ability to raise prices without losing customers. Measure brand strength and competitive position.

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Assessment

Pricing Audit Checklist

Comprehensive pricing audit framework. Score strategy, execution, and analytics capabilities.

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Assessment

Value Metric Analyzer

Find the right pricing metric. Evaluate value alignment, predictability, and scalability.

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Price Optimization

7 tools
Elasticity

Price Elasticity Calculator

Calculate how sensitive your customers are to price changes. Know your pricing power before making moves.

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Elasticity

Model-Based Elasticity Calculator

Calculate price, revenue, and profit elasticities from demand model equations. For advanced pricing analysis.

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Optimization

Elasticity-Based Price Optimizer

Find profit-maximizing prices using elasticity estimates. Works with linear and constant elasticity demand.

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Optimization

Constant Elasticity Optimizer

Optimize prices using constant elasticity demand model. Q = A x P^e with visual demand curves.

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Optimization

General Purpose Optimizer

Flexible optimizer for custom demand functions. Define your own model and find optimal prices.

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Game Theory

Price Equilibrium Calculator

Calculate Nash equilibrium prices in competitive markets. Model Bertrand competition.

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Promotions

Promotion Optimizer

Calculate optimal discount levels and timing. Model lift, cannibalization, and stockpiling.

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Pricing Strategy

8 tools
Strategy

Price Bundling Analyzer

Find optimal bundle prices. Compare pure bundling, mixed bundling, and unbundled strategies.

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Strategy

Price Discrimination Analyzer

Model different pricing for different segments. Calculate optimal prices for 1st, 2nd, and 3rd degree discrimination.

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Strategy

Price Ladder Designer

Design optimal good-better-best pricing tiers. Analyze gaps, cannibalization risk, and upgrade paths.

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Strategy

Dynamic Pricing Simulator

Simulate dynamic pricing based on demand, inventory, and time. Model surge pricing and markdowns.

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Strategy

Penetration Pricing Analyzer

Model penetration pricing for new product launches. Calculate break-even share and payback period.

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Analysis

Price Waterfall Analysis

Track how list price becomes pocket price. Find margin leakage from discounts, rebates, and allowances.

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Analysis

Price Index Calculator

Calculate Laspeyres, Paasche, and Fisher price indices. Track price changes over time.

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Portfolio

Cannibalization Analyzer

Measure cannibalization from new products or price changes. Calculate net revenue impact.

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Conjoint & Choice Modeling

4 tools
Research Design

Conjoint Design Generator R Shiny

Generate orthogonal or fractional factorial designs for conjoint analysis. Download R Shiny app.

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Simulation

Conjoint Simulator

Simulate market shares using conjoint part-worth utilities. Test configurations and pricing scenarios.

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Choice Modeling

Multinomial Logit Tool R Shiny

Estimate multinomial logit choice models from purchase data. Download R Shiny app with mlogit.

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Segmentation

Latent Class Regression R Shiny

Find hidden customer segments with different price sensitivities. Cluster-wise regression analysis.

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Customer Analytics

8 tools
Customer Value

CLV Calculator

Calculate Customer Lifetime Value using multiple models. Size your customer investments properly.

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Acquisition

CAC Calculator

Calculate Customer Acquisition Cost by channel. Compare CAC/LTV ratios and payback periods.

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Retention

Retention Analysis Tool

Analyze customer retention by cohort. Visualize churn patterns and calculate retention rates.

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Segmentation

RFM Segmentation Tool

Segment customers by Recency, Frequency, and Monetary value. Find champions and at-risk customers.

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Satisfaction

NPS Calculator

Calculate Net Promoter Score with confidence intervals. Benchmark against industry standards.

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Growth

Cross-Sell Analyzer

Identify cross-sell opportunities from transaction data. Find product associations and bundles.

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Competitive

Win-Loss Price Analysis

Analyze won and lost deals to understand price sensitivity. Find optimal pricing by segment.

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Unit Economics

Unit Economics Calculator

Calculate all key SaaS metrics: LTV, CAC, payback, gross margin. See if your unit economics work.

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SaaS & Subscription

8 tools
SaaS

Subscription Pricing Calculator

Calculate MRR, ARR, and subscription metrics. Model expansion revenue, churn, and cohorts.

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SaaS

Freemium Pricing Model

Model freemium economics. Calculate required conversion rates and optimal feature splits.

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SaaS

Usage-Based Pricing Modeler

Model pay-as-you-go pricing. Design usage tiers and calculate revenue at different consumption levels.

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SaaS

Expansion Revenue Analyzer

Track upsell and cross-sell revenue. Analyze expansion patterns by cohort and segment.

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SaaS

Net Revenue Retention Calculator

Calculate NRR and NDR metrics. Model the impact of churn, contraction, and expansion.

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SaaS

Feature Paywall Optimizer

Determine free vs paid features. Optimize the feature mix to maximize conversion and revenue.

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SaaS

Trial Conversion Analyzer

Analyze trial conversion patterns. Identify drivers and optimize trial experience.

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SaaS

Annual vs Monthly Calculator

Find optimal annual discount. Model NPV impact and customer preference tradeoffs.

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B2B & Enterprise

9 tools
B2B

Deal Desk Analyzer

Analyze deal approval patterns. Identify bottlenecks and optimize approval workflows.

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B2B

Price Variance Analyzer

Track variance from list price. Identify patterns in discounting across segments and reps.

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B2B

Negotiation Scorecard

Score negotiation outcomes. Benchmark deal performance against targets and peers.

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B2B

Contract Profitability Analyzer

Calculate multi-year contract profitability. Model escalations, renewals, and total value.

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B2B

Volume Discount Optimizer

Design volume discount structures. Optimize tier breakpoints and discount percentages.

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B2B

RFP Pricing Tool

Model competitive bid pricing. Calculate win probability at different price points.

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B2B

TCO Calculator

Calculate TCO vs competitors. Include implementation, maintenance, and hidden costs.

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Channel

Channel Pricing Optimizer

Optimize wholesale and retail prices across distribution channels. Handle double marginalization.

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Channel

Competitive Channel Pricing

Model pricing across 4 competitive channel scenarios. Compare integrated, Stackelberg, and Nash equilibria.

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Behavioral Pricing

6 tools
Behavioral

Reference Price Analyzer

Model how customers form reference prices. Understand price expectations and perception gaps.

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Behavioral

Price Anchoring Simulator

Test different anchoring strategies. Simulate how initial prices influence customer decisions.

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Behavioral

Loss Aversion Calculator

Quantify loss aversion using prospect theory. Model asymmetric responses to gains and losses.

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Behavioral

Mental Accounting Optimizer

Optimize for customer spending categories. Understand mental budget allocation patterns.

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Behavioral

Decoy Effect Designer

Create optimal decoy products. Design asymmetrically dominated options to steer choice.

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Behavioral

Fairness Perception Analyzer

Measure perceived price fairness. Understand when customers view prices as just or exploitative.

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Analytics & Forecasting

19 tools
Experimentation

A/B Test Calculator

Analyze A/B test results with statistical significance. Get sample size requirements and power analysis.

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Experimentation

Price Test Design Tool

Design rigorous price tests. Calculate required sample sizes, duration, and geographic splits.

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Statistics

GLM Regressions R Shiny

Run generalized linear models: OLS, logistic, Poisson. Analyze pricing drivers with proper tests.

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Competitive

Competitive Price Tracker

Track and analyze competitor prices. Calculate price indices and identify pricing gaps.

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Forecasting

Bass Diffusion Model

Forecast new product adoption using the Bass model. Estimate p and q coefficients, predict peak timing.

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Forecasting

Demand Forecasting Tool

Forecast demand using trend, seasonality, and price effects. Compare moving average and regression.

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Financial

Breakeven Analysis Tool

Calculate breakeven point in units and revenue. Visualize cost-volume-profit relationships.

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Financial

Margin Calculator

Calculate gross margin, markup, and contribution margin. Convert between margin and markup.

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Financial

ROI Calculator

Calculate return on investment for pricing initiatives. Compare ROI across project options.

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Economics

Income Elasticity Calculator

Calculate Income Elasticity of Demand. Classify products as normal, luxury, or inferior goods.

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Market

Market Sizing Calculator

Calculate TAM, SAM, and SOM for your market. Use top-down and bottom-up approaches.

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Marketing

Marketing Mix Model

Analyze marketing ROI across channels. Decompose sales into base, price, and marketing effects.

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ML/Analytics

ML Price Optimizer R Shiny

ML-based price optimization. Use gradient boosting and neural nets for complex demand patterns.

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ML/Analytics

Demand Curve Estimator R Shiny

Estimate demand curves from data. Fit linear, log-log, and semi-log specifications.

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ML/Analytics

Price Cluster Analysis R Shiny

Cluster customers by price sensitivity. Identify natural segments using unsupervised learning.

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ML/Analytics

Time Series Price Analyzer R Shiny

Analyze price trends over time. Decompose seasonality, trend, and cyclical patterns.

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ML/Analytics

Causal Impact Analyzer R Shiny

Measure causal impact of price changes. Use synthetic control and diff-in-diff methods.

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ML/Analytics

Heterogeneous Treatment Effects R Shiny

Model differential price effects. Find who responds most to price changes for personalization.

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Economics

Cross-Price Elasticity Calculator

Calculate cross-price elasticity between products. Identify substitutes and complements.

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Specialized Tools

24 tools
International

International Pricing Calculator

Set prices across countries. Account for purchasing power, taxes, and local competition.

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International

Currency Hedging Analyzer

Model FX impact on pricing. Analyze hedging strategies and currency exposure.

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International

Transfer Pricing Optimizer

Optimize intercompany prices. Model tax implications and compliance requirements.

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International

Regional Purchasing Power Analyzer

Adjust for regional income differences. Calculate PPP-based price adjustments.

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Retail

Shelf Price Optimizer

Optimize prices by shelf position. Account for visibility, facings, and placement effects.

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Retail

Trade Promotion Analyzer

Analyze trade promotion ROI. Calculate lift, pass-through, and incremental volume.

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Retail

Category Pricing Optimizer

Optimize across product category. Balance competition, substitution, and category profit.

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Retail

Private Label Gap Analyzer

Analyze national vs private label gaps. Optimize price positioning against store brands.

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Retail

Markdown Optimizer

Optimize markdown timing and depth. Maximize clearance revenue while minimizing margin loss.

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Services

Hourly Rate Benchmarker

Benchmark professional service rates. Compare by role, industry, and geography.

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Services

Project Pricing Calculator

Calculate project prices. Estimate effort, apply margins, and create detailed quotes.

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Services

Value-Based Fee Calculator

Calculate fees based on value delivered. Model client outcomes and fair value share.

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Services

Retainer Pricing Optimizer

Optimize retainer structures. Balance capacity utilization with client value perception.

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Competitive

Competitive Response Modeler

Model competitor responses to your pricing moves. Anticipate reactions and counter-strategies.

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Competitive

Market Position Mapper

Map price vs value position. Visualize competitive landscape and identify white space.

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Competitive

Price Leadership Analyzer

Identify price leaders and followers. Analyze who moves first and who reacts.

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Competitive

Competitive Price Index

Track competitive position over time. Monitor price index trends and gap changes.

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Governance

Price Exception Tracker

Track price exceptions and overrides. Monitor approval patterns and exception trends.

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Governance

Pocket Price Dashboard

Monitor pocket price realization. Track where margin leaks and identify improvement opportunities.

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Governance

Price Execution Scorecard

Score pricing execution quality. Track KPIs across teams, regions, and products.

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Governance

Discount Authority Matrix

Design approval matrices. Define discount authority levels by role, deal size, and segment.

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Healthcare

Healthcare Pricing Tool

Analyze hospital pricing and chargemasters. Compare costs across facilities and payers.

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Travel

Airline Yield Management

Simulate airline yield management. Model fare classes, overbooking, and revenue optimization.

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Hospitality

Hotel Revenue Management

Optimize hotel pricing. Balance occupancy, ADR, and RevPAR across room types and seasons.

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Insurance

Insurance Premium Calculator

Calculate insurance premiums. Model risk factors, loss ratios, and competitive positioning.

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Ready to Put These Tools to Work?

Whether you need a one-time analysis or want to build these capabilities in-house, we can help.

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