Back to Tools

Cross-Price Elasticity Calculator

Understand Product Relationships

Map Your Product Interactions

Calculate cross-price elasticity between products. Identify substitutes and complements for smarter portfolio pricing.

Cross-Elasticity Relationship measure
Classification Substitute/Complement
Impact Matrix Product interactions
Portfolio Effects Total revenue impact
Cross-Price Elasticity Matrix Prod A Prod B Prod C Prod D Prod A Prod B Prod C -2.1 +1.4 -0.8 0.1 +1.2 -1.8 0.3 -0.6 -0.7 0.2 -2.3 +0.9 Substitute (+) Complement (-)

⚡ How It Works

📊

Input

Price & sales data

→
🔗

Calculate

Cross-elasticities

→
🗺️

Map

Relationships

Ignoring cross-effects costs 5-15% of portfolio profit

Optimize the whole portfolio together

📦 What You Get

✓ Elasticity Calculator ✓ Relationship Matrix ✓ Impact Simulator ✓ Portfolio Optimizer

🏢 Who Uses This

CPG Retail Multi-product Companies

Ready to Map Your Product Relationships?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business
#1 Online MBA · #4 UG Marketing (U.S. News)
Request Demo
© 2026 MIAOW LLC. All Rights Reserved.