Heterogeneous Treatment Effects

Discover Who Responds to Price

Model differential price effects. Find who responds most to price changes for personalization and targeted pricing strategies.

Segment Effects By customer group

CATE Estimates Individual treatment

Targeting Rules Who to discount

Personalization ROI Value of targeting

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Experiment data

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Causal forest

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Segment insights

Personalized pricing can lift revenue 5-15%

Know exactly who to target with discounts

✓ R Shiny Application ✓ Causal Forest Models ✓ Segment Visualizations ✓ Targeting Recommendations

E-commerce Retail Subscription

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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