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Loss Aversion Calculator

Leverage Behavioral Economics

Quantify Customer Psychology

Quantify loss aversion using prospect theory. Model asymmetric responses to gains and losses to optimize pricing frames and promotional strategies.

Loss Aversion Coefficient Quantified asymmetry
Value Function Prospect theory curve
Framing Recommendations Optimal messaging
Price Perception Reference effects
Gains Losses Value Reference ฮป = 2.25 Gains Losses (2x impact)

โšก How It Works

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Input

Choice data

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๐Ÿง 

Model

Prospect theory

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๐Ÿ’ก

Apply

Frame strategies

Losses feel 2-2.5x stronger than equivalent gains

Kahneman & Tversky, Nobel Prize research

๐Ÿ“ฆ What You Get

โœ“ Web-Based Tool โœ“ Behavioral Insights โœ“ Framing Guide โœ“ Case Studies

๐Ÿข Who Uses This

Financial Services Retail Subscription

Ready to Leverage Behavioral Economics?

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

miaow.consulting@gmail.com

Kelley School of Business
#1 Online MBA ยท #4 UG Marketing (U.S. News)
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