Price Cluster Analysis

Find Hidden Customer Segments

Cluster customers by price sensitivity using unsupervised learning. Identify natural segments in your data and develop targeted pricing strategies.

Cluster Profiles Segment characteristics

Segment Sizes Market breakdown

Price Sensitivity Elasticity by group

Targeting Strategy Actionable segments

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Customer data

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ML segmentation

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Price by segment

Segmented pricing can lift revenue 5-15%

Right price for each customer type

R Shiny App Download K-Means Clustering Segment Profiler Pricing Playbook

Retail E-commerce Financial Services

Dr. Koray Cosguner

Founder & Principal Consultant
Associate Professor of Marketing

Kelley School of Business

#1 Online MBA · #4 UG Marketing (U.S. News)

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