Van Westendorp Price Sensitivity Meter
Discover your ideal pricing sweet spot and acceptable price range using proven customer survey techniques
Disclaimer
- Results may contain errors. The output from this tool may be inaccurate, incomplete, or incorrect. Users should independently verify all results.
- No warranty. This tool is provided "as is" without any warranty of any kind.
- User assumes all risk. Users assume full responsibility for reviewing and validating any output.
📧 Report issues: If you encounter any issues, problems, or errors while using this tool, please contact Dr. Cosguner at kcosgun@iu.edu so they can be resolved promptly.
Upload Survey Data
Upload a CSV file containing responses to the four Van Westendorp questions
Required Data Format
Your CSV should contain columns for each of the four price sensitivity questions:
| Question | Description | Example Column Name |
|---|---|---|
| Too Cheap | At what price would you consider the product to be so cheap that you would question its quality? | too_cheap |
| Cheap/Bargain | At what price would you consider the product to be a bargain—a great buy for the money? | cheap |
| Expensive | At what price would you consider the product to be getting expensive, but still worth considering? | expensive |
| Too Expensive | At what price would you consider the product to be too expensive to consider? | too_expensive |
Click to upload or drag and drop
CSV files only (max 10MB)
Data Preview (first 10 rows)
Key Price Points
Your data-driven pricing recommendations based on customer feedback
Floor Price
-
Minimum price customers will trust
Optimal Price
-
Best balance of value perception
Market Price
-
What customers expect to pay
Ceiling Price
-
Maximum before losing customers
Acceptable Price Range
-
Prices within this range are likely acceptable to most respondents
What This Means for Your Business
- Optimal Price: This is your pricing sweet spot where customers see the best value. Minimal pushback on price at this level.
- Market Price: What customers naturally expect to pay. A safe, competitive price point that feels "normal" to buyers.
- Acceptable Range: You have flexibility to price anywhere between the Floor and Ceiling without losing significant customers.
- Pricing Strategy: Use the Optimal Price for market penetration. For premium positioning, price between Market Price and Ceiling.