Where Data Science Meets the Bottom Line
We bring the state-of-the-art analytical frameworks taught to MBA students at top business schools and used by Fortune 500 companies to help you make smarter marketing and pricing decisions.
Request Free ConsultationWe partner with businesses in two ways: hands-on consulting that solves your toughest marketing and pricing problems, and executive training that builds these capabilities in-house.
Don't want to do the analytics yourself? We've got you covered. We dig into your data and deliver actionable recommendations.
Understand how different customers respond to price—not averages. We find profit-maximizing prices using rigorous elasticity analysis.
Know who to keep and reward, who to let go. We turn transaction data into actionable customer intelligence.
See exactly which levers work for which segments. We measure what's actually driving results and optimize your marketing spend.
Discover which compensation structures drive results for which reps. We design incentives that actually move the needle.
Forecast with cannibalization, diffusion, competitive response, and market dynamics built in. No more surprises.
Need a specific analytics tool? We'll build it. Tailored solutions for your unique business challenges.
We love a good challenge. If you have an analytics problem that's stumped others, we want to hear about it.
We don't just deliver insights—we build your team's capabilities. Customized workshops. 100+ proprietary tools. Zero coding. Your team makes data-driven decisions long after we're gone.
No coding required. Upload your data, get actionable results.
Browse the Full Catalog →Estimate price elasticity differences based on observed characteristics and unobserved consumer segments.
Calculate CLV, build RFM segments, identify churn risk, find cross-sell opportunities.
Estimate customer response to marketing mix at the segment level to design decision support systems, target customers with the right levers, and allocate resources effectively.
Analyze rep performance and design compensation structures that drive results.
Model sales, revenues, and market shares incorporating switching costs, reference effects, cannibalization, diffusion, and competitive response.
Hands-on access to interactive calculators covering pricing, customer analytics, forecasting, and more.
Dr. Cosguner studies how customers make decisions and how firms can use that knowledge to improve performance. His research covers pricing and non-pricing instruments — including promotion, product, and placement — with a focus on turning data into actionable recommendations.
He teaches pricing and marketing analytics at Indiana University's Kelley School of Business, where he brings real business problems into the classroom and shows students how to solve them with data. The same frameworks he uses to train future marketing leaders, he brings to your business.
His work has been published in the field's top journals, featured in practitioner outlets, and implemented in field settings. He doesn't just build models — he builds data-driven decision support systems.
Teaching at Kelley School of Business · Rankings per U.S. News & World Report
Published in top marketing and business journals
Presenting data-driven research at leading institutions worldwide
Ready to improve your bottom line? Request a free 30-minute virtual consultation.
Request Free ConsultationFollowing your free consultation, on-site engagements are available in Indianapolis, Louisville, Cincinnati, and Atlanta. Virtual engagements available nationwide.