01
Foundations
Kelley School of Business · Fall 2026
M303
Marketing Research
Twenty lectures following the complete marketing-research process—from defining the decision problem to turning evidence into recommendations.
01FrameProblem and design
02CollectData and sampling
03AnalyzeEvidence and action
Course materials
Lecture library
Choose the student deck for class preparation or the instructor deck for the complete presentation.
Student version
Instructor version
02
Foundations
Marketing Research Process and Problem Definition
03
Design
Research Design
04
Design
Secondary and Syndicated Data
05
Collection
Qualitative and Observational Methods
06
Collection
Survey Methods
07
Measurement
Attitude Measurement and Scaling
08
Measurement
Questionnaire Design
09
Causality
Experimentation and Causal Research
10
Sampling
Sampling Fundamentals
11
Sampling
Sample Size and Statistical Theory I
12
Sampling
Sample Size and Statistical Theory II
13
Preparation
Data Editing, Coding, and Descriptive Analysis
14
Inference
Hypothesis Testing I
15
Inference
Hypothesis Testing II
16
Inference
Hypothesis Testing III
17
Inference
Hypothesis Testing IV
18
Modeling
Correlation and Simple Regression
19
Modeling
Simple and Multiple Regression
20
Applications
Regression Applications and Conjoint Analysis
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